Steven van Schilfgaarde: “Good news for the industry”

In the interview with the trade magazine Vakblad voor de Bloemisterij, Royal FloraHolland CEO, Steven van Schilfgaarde, indicated that he wanted to strengthen the floriculture industry by working together. He therefore welcomes the statements by Dutch Flower Group CEO, Marco van Zijverden, about the importance of the collaboration between Floriday and Blueroots platforms.

Marco van Zijverden states in his column in Vakblad voor de Bloemisterij that Blueroots and Floriday are flourishing within a positive collaboration. "We are on the same page," says Steven van Schilfgaarde in response to the column. He indicated that Floriday and Blueroots have held fruitful discussions with each other about this. "This is good news for the entire floriculture industry."