4 tips for optimal use of Floriday at the trade fair
If you have a stand at the trade fair as a grower, you will want to make the most of that of course. For example, you will want to draw the attention of your target audience and make new connections. You will arrange a professional stand, of course, but don’t forget the online aspect. The Trade Fair Aalsmeer will take place again soon. This is a good time, therefore, to give you a few tips, so you can make optimum use of Floriday during the trade fair.
Tip 1: Make sure that your shop is well-stocked
A trade fair is the perfect moment to show which plants and/or flowers you offer to buyers. By displaying them in your stand, you will physically ensure that buyers can view your assortment. In addition to the offline aspect, the online aspect is also very important. Make sure that your online shop in Floriday is well-stocked and that you can present it beautifully to buyers. Whether a buyer wants to view the assortment again at a later time or immediately place an order digitally, this can be done easily via your digital shop in Floriday.
Read more about activating My Shop in the Helpcenter
Tip 2: Create a special offer for the trade fair beforehand
Do you have a special trade fair offer for a number of buyers? Create an offer and make sure this is ready in your digital shop in Floriday for buyers from your network. This offer can be seen immediately when the buyer visits your shop page. If you add a title, description and image, this will also appear on the buyer’s timeline. You can easily record agreements, which you make on the spot, digitally by sending the buyer a unique link to the agreed offer.
Read more about the special offer function in the Helpcenter.
Tip 3: Make sure that the unique QR code to your shop is clearly visible at the stand
The shop in Floriday has a unique link and a QR code that you can download in Floriday. By distributing this among (potential) customers, they can already make a connection request and view the shop. All Trade Fair Aalsmeer exhibitors have been able to request a promotion package in Floriday, which contains business cards and an A4 sign with a unique QR code to the grower’s shop. In this way, you can easily promote the online shop and you create an easy route to your products for the customers.
Tip 4: Easily share a specific trade item
Are you at the trade fair with a special trade item that you want to draw attention to? Then put this product in the spotlight and share the unique link of a specific trade item. You can do this by clicking on ‘share trade item’. When a buyer visits this link, he/she will immediately see the correct product information and the trade item can be purchased or added as favourite for a later time.
Extend the success of the trade fair to online
By making the correct preparations and following the tips above, you can increase the success of the trade fair online. Make sure that the buyer can easily find your shop so that they can make a connection request and purchase from you digitally via Floriday.
