Making supply available: be proactive in your sharing!
Is your supply, new or otherwise, of flowers and plants in Floriday? If so, you obviously want it to get the attention it deserves. In a two-part article, we explain how you can contribute to this yourself. If you have already provided your products with all the relevant information, you are well on your way. In this second part, read how you can generate extra attention from current and potential buyers yourself.
Make ‘My Shop’ work for you
In ‘My Shop’, you can create a personalised link for your store using the marketing tab. You can share this URL with your buyers, for example by email or Whatsapp. Or maybe use it offline by downloading the QR code, where it might come in handy, say, at a trade fair or on a brochure. You can also proactively invite buyers to your store through the 'New invitation' button on the same tab.
Extra attention with a button
We have developed special buttons for you to direct customers to your store on Floriday. Simply add the button with a link to your store under your e-mail signature or on your website. This will immediately invite potential buyers to have a look at your supply.
Direct link to trade item or special offer
Would you like to promote a specific trade item? Each trade item in your catalogue has a unique link. Such links also become available as soon as you create a purchase tip or special offer. These too can be sent to a buyer online or converted into a QR code for offline use. Read more about 'My shop', the button and the direct trade item link.
Purchase tip & special offer
A special offer is a quick and easy way of offering supply to customers. The validity of special offers is flexible, and they can be made for multiple customers simultaneously. Your special offer will be attractive if you add a good title, description and photo. If you create a customer-specific special offer, this will appear on the customer's timeline. Read how the special offer and purchase tip work.
Add status messages to your timeline: recommendations
You can post two types of status messages: network messages and recommendations. In the previous part of this article, we explained why network messages are useful. Recommendations allow you to suggest a particular product to your buyers yourself. You simply do this by creating a status message and adding a trade item from your catalogue to it. You can even add a video to the message! This message then appears on the buyer's timeline when they log on to the platform. Read about status messages in our Help Center.
This article refers to functions that are only available in the Floriday screens and/or will become available via the API link.
Check with your software supplier whether these functions are already offered via the API link.
More information
- Stay up to date with our tips through the Floriday newsletter. Sign up now!
- Read the first part of this two-part article again here: Making supply available: start with a solid foundation
