Ter Laak Orchids on the Additional Services functionality

Every year, orchid grower Ter Laak Orchids grows around 8 million Phalaenopsis plants for garden centres, florists and retailers all over Europe. Ter Laak Orchids customers often have specific requests and requirements when it comes to the type of cover, label, treatment and/or sticker options. Floriday developed the ‘Additional Services’ functionality, used by Ter Laak Orchids among others. Read more in the update!

The ‘Additional Services’ functionality can help ease managing the assortment, based on various different packaging options. Another advantage is that there’s no need to create a huge catalogue, but you can instead very easily add additional services buyers can order.

Request from growers

Didi van Os, e-commerce specialist at Ter Laak Orchids, tells us about Ter Laak Orchids’ extensive assortment, and what they needed to be able to work in the Floriday Platform more easily. Our assortment is immense, meaning we offer many different forms of packaging and customers have specific requests in terms of packaging and/or stickering. Because of the many different requirements, we often have to create the article with its own characteristics multiple times for one product. Doing this was getting increasingly complicated as more packaging variants started going online. The additional packaging resulted in the assortment doubling, and this is what led to the ‘Additional Services’ functionality” being required.

Simplifying the catalogue

After having received similar requests from various growers, the Floriday development team devised this functionality for them. This provided an appropriate solution for Ter Laak Orchids and others, allowing you to sell an article without it mattering to the article’s availability whether it’s sold in a pink cover or a red one. This wasn’t an option on FloraXchange, and another article had to be created for each form of packaging, meaning a doubling factor for your catalogue. Ter Laak Orchids is getting along really well with the solution Floriday has developed and implemented. Didi noticed that in particular, customers purchasing directly in the Floriday screens are selecting and ordering additional services. Moterra is looking forward to starting with this and getting into start position. “It’s something new in the sector, so you notice it still has to get going. We’ve discussed with our buyers about ensuring that they’ll also be able to cope with additional services based on their package. All the responses were in fact positive, and the functionality’s added value is being recognised”, says Didi.

“Work towards it step by step”

Exporters at Ter Laak Orchids state that the priority, for now, is 100% Digital. They then aim to go further with functionalities such as these. Didi also expects it to gain in popularity in the sector next year. Her advice is: “Make sure you’re up to speed on which functionalities provide added value to your business and order flow; then you can work towards it step by step. Moreover, ensure you’ve arranged it properly and that it’s included in your own software package correctly. We’ve arranged the additional services to exceed the current product specifications (in terms of packaging), so that the order is completed as efficiently as possible. You may use the additional-services option as extensively as you wish. You can also just use it for sticker information, for instance.” If you’d like to use the ‘Additional Services’ functionality too, get in touch with the Floriday support team at support@floriday.io or +31 (0)174-352070.

Further information

• Please visit our 100% Digital page for more information
• Discover the various functionalities and sign up for one of our 100% Digital or Floriday workshops
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