The 6 Floriday highlights in 2019 

2019, what a year. This year, we worked with growers, buyers and software providers to make progress in the development of a digital infrastructure for the horticulture industry. Now that 2020 has started, we want to look back on the highlights of 2019. Will you read them with us?

1. FloriDAY

The FloriDAY event in October was definitely a highlight of this year! More than 500 growers attended, were inspired by the digitisation of the horticulture industry and were asked to take their next step in the area of digitisation. We still have fond memories of this day! Will you enjoy them with us?

2. Joint-venture met Blueroots

The joint venture between Blueroots and Royal FloraHolland was set up in February 2019. With this joint venture, buyers and growers are joining forces. Frank Koenen, CEO of FleuraMetz: "The joint venture has laid the foundations for joint innovation in a spirit of mutual trust." This is a nice development, and more news about it will follow this year.

3. First EAB via Floriday

This year an Electronic Delivery Form for the clock was created in Floriday for the first time. Growers can create their Clock EAB in Floriday and send their flowers or plants to the clock. In addition to clock presales and direct sales, you can also manage your clock sales with Floriday. Do you want to know how to create an EAB for the clock in Floriday? Click here and sign up for a workshop!

4. More than 100 workshops

In 2019 our Floriday experts gave more than 100 workshops to various Dutch and international growers. During these workshops, growers were taught about the features of the platform and had the opportunity to ask questions. We were not only active in the Netherlands, but also in Israel, Kenya, Germany, Belgium and Denmark. We are once again at your service in 2020 with a very full agenda. In 2020 you can participate in workshops for beginners and advanced, and you will be able to attend specific workshops for direct sales and the clock. Do you need a workshop? Sign up for a workshop in 2020 here!

5. More than 2,000 active users

By the end of 2019, more than 2,000 growers were active on Floriday every week. At the start of 2019, there were only 400 active Floriday users. We are very proud that more (international) growers are selling their flowers and plants via Floriday. But of course, this is not all! We will continue to expand Floriday with features and possibilities in 2020! No Floriday login yet? Sign up here.

6. First link with Floriday

And last but not least... The first software supplier, FreshPortal, has been connected to Floriday since November. Growers are starting to make successful use of this link. All stock and orders are now in one place, which means growers no longer have to switch between the different systems. Floriday is in discussion with dozens of software suppliers about a link to the platform in 2020. Want to know the status regarding your software provider? Click here and check out the website

See you next year!

This was it. 2019. An eventful and exciting year! We have plenty of work to do in 2020 and we have the ambition to have 100% of direct sales proceed via Floriday. All players in the industry have an important role in the realisation of this ambition!