Faster digitisation: all orders digitally via Floriday by the end of 2020

All transactions at the Royal FloraHolland marketplace will be fully digital by the end of 2020 at the latest. This marks the next step in the digital transformation of the floriculture industry. Digitisation increases the efficiency and speed of both supply and demand. Furthermore, it helps the sector to fully comply with the tightened financial legislation in Europe.

This acceleration matches Royal FloraHolland’s strategy perfectly, with digital transformation being one of the key pillars. In addition, European legislation regarding financial services has been tightened. Using Floriday and placing orders through digital sales channels is the most appropriate route to comply with this legislation.

Supply 100% via Floriday
With “100% Floriday” we are going to ensure that, by the end of 2020, all the supply for both the clock and direct trade will take place via Floriday and digital platforms. In addition to the digitisation of direct transactions, we are currently working hard at connecting the clock to Floriday, so that all transactions will take place via Floriday.

What does this mean for growers and buyers?
It means that we will be taking an important step forward as an industry by the end of 2020. From that moment onwards, all direct transactions will take place via Floriday, FloraMondo, FloraXchange, Blueroots or an (API) link. In respect of our growers, this means that their entire supply for direct trade will then be processed via Floriday. This also means that from the end of 2020, it will no longer be possible to trade via the traditional Connect-EAB. For all trading parties this means that from the end of 2020, their orders via Royal FloraHolland can only be placed via a digital sales channel. This will significantly accelerate our digital strategy. It goes without saying that we will do this in close collaboration, and that Royal FloraHolland in its role within the industry, will help growers and buyers to make this next step in the digital transformation a success. 

Any questions?
We will inform growers and buyers further on this topic from November onwards. The subject will also be discussed during the member sessions in November. 

If you have any questions please contact your account manager or the Royal FloraHolland Customer Service at +31 (0) 88 789 89 89 or klantenservice@royalfloraholland.com.