On Wednesday 7 November, Royal FloraHolland and FloraXchange presented the first version of Floriday at the Trade Fair in Aalsmeer. Floriday is the global digital platform for the floriculture industry. The platform enables growers to be active on multiple trade channels and markets at the same time. Some of the pot plant growers are the first users of the platform. Other growers will be given access in phases before the end of the year.
Floriday for growers
The first Floriday version ensures that the grower needs to log in only once to offer products through multiple sales channels such as FloraXchange and FloraMondo. This immediately makes it easier, less time-consuming and more effective for growers.
Floriday for buyers
Although Floriday is aimed at growers, the platform also offers indirect benefits for buyers. They get access to a larger supply through FloraMondo and FloraXchange. In addition, Floriday is geared more closely to the processes of the grower, providing buyers with prompt information about, for example, order status or order processing. Another advantage is that eventually via Floriday the preconditions and requirements of buyers can be structured more effectively for growers within the purchase process.
Connected to Floriday
With Floriday, both companies are working together with growers, buyers and other players in the sector towards their ambition to strengthen the global floriculture trade. "Floriday is currently a basic version and does not yet contain all the features. It is a system that can easily be expanded. The platform's technology is already geared to this," explains FloraXchange project coordinator, Merel Prins. "For example, by connecting systems that growers already use in their gardens. This has the advantage that they don't have to enter the same information in two different places." But those are not the only possibilities. Royal FloraHolland CDO, Gerhard van der Bijl explains, “New or existing trade channels for buyers can also be linked to Floriday, which growers can then use straight away." With this Floriday also provides access to international markets and thus increases trade with different players.
Continuing to develop together
Gerhard adds, "Of course, we will continue to develop Floriday to make growers' work that much easier. This could include expanding inventory and sales data, adding improved tools for creating product images and labelling at the gardens." He is very interested in the responses from growers, exporters and software suppliers during the Trade Fair. “I would like to hear their wishes and ideas for cooperation, so that we can work together to facilitate work in the gardens as well as in the entire floriculture sector.”
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